Poster Display
An oversubscribed run for a small St Albans theatre
Trestle Theatre Company
One Town, Covered Completely
Depth beats breadth when the catchment is small.
Ultra local distribution is the saturation of a single town, district or postcode, business by business and street by street. iDO covers every retail, food and drink, community and heritage site in the catchment, placing leaflets and posters at point of sale. It runs from 60+ distribution centres with teams local to their own areas.
One Town, Completely
Every stockist in the catchment, not a sample.
Local Teams
60+ distribution centres, walking their own streets.
Proof Of Display
GPS tracked and photographed on a live dashboard.
Who is ultra local distribution for?
Ultra local distribution suits a single venue with a tight catchment: a theatre, a museum, a gallery, a festival. The audience lives, shops and eats within a few miles of the door. Covering that ground completely is worth more than a thin spread across a region.
Why does depth beat breadth for one venue?
A single venue needs saturation, not reach. When every shop window, cafe and community board in the town carries the poster, the town sells the show for you. Trestle Theatre ran an ultra local poster blanket of St Albans and the performance was oversubscribed.
What does a postcode targeted run cover?
A postcode targeted run covers retail, food and drink, supermarkets, community venues and heritage sites, business by business. Print goes at point of sale, never into a pile. The Design Museum paired a solus door to door drop in W8 6 with an ultra local blanket of Kensington High Street, Earls Court Road and Notting Hill Gate.
| Run type | What it covers | Best for |
|---|---|---|
| Ultra local blanket | Every business in the town or district, point of sale | A single venue with a tight catchment |
| Business to business | Retail, food and drink, offices, barbers, salons | Daytime footfall and staff audiences |
| Solus door to door | Homes, one item per letterbox, DL 99 x 210mm or A5 148 x 210mm | Membership, season tickets, repeat visits |
| Shared door to door | Homes, up to four items per drop | Volume reach on a lower cost per thousand |
| Poster blanket | Windows and point of sale boards, A4 210 x 297mm and A3 297 x 420mm | Dated events with a fixed on sale |
| Hand to hand | Street teams at stations, queues and high streets | The final two weeks before a performance |
Ultra Local Distribution, asked.
How is ultra local distribution different from door to door?
Door to door puts a leaflet through letterboxes. Ultra local distribution covers businesses: shop windows, cafes, pubs, supermarkets and community venues, with print displayed at point of sale. iDO runs both, often together, so one catchment is reached at home and again while people are out.
How small an area can iDO cover?
One postcode sector. iDO has run tightly drawn catchments such as W8 6 and SW7 1 to SW7 5, and single towns such as St Albans covered stockist by stockist. The sensible unit is the catchment people actually walk, usually one town centre or one district.
How much does ultra local distribution cost?
Ultra local distribution is quoted on the catchment, not a rate card. Price moves with the number of businesses, the run type, the print format, DL 99 x 210mm or A5 148 x 210mm, and the number of cycles. iDO quotes against a named town, district or postcode.
How do I know the print was displayed?
Every iDO run is GPS tracked and photographed, with proof of display on a live dashboard backed by over £250,000 of investment. You see the venue, the date and the print in position, so an ultra local run is auditable street by street.