Hand to Hand
Hand to hand outside the Proms, on the right night
Imperial War Museum London
Campaigns Built From Scratch
Not off a rate card. Built for you.
Bespoke campaigns are marketing campaigns iDO builds from scratch rather than sells off a rate card. For the RHS that meant sourcing 3,000 roses and distributing them in city centres. For City Cruises it meant teams dressed as sea captains. iDO has built campaigns like this since 1997.
3,000 Roses
Sourced and given out in city centres for the RHS.
Sea Captains
Costumed teams walking tourists onto City Cruises boats.
Your Own Network
We develop and expand a site network around your venues.
What counts as a bespoke campaign?
A bespoke campaign is anything iDO builds from scratch for one client. For the RHS it was 3,000 roses, sourced and distributed in city centres. For City Cruises it was teams in sea captain costume walking tourists onto the boats.
Can you build us our own network of sites?
Yes. iDO develops and expands site networks around a client's venues, catchments and audiences. The work starts inside 150,000 print points already live across the UK, so a bespoke network begins with coverage rather than from nothing.
How is a bespoke campaign reported?
Every bespoke campaign is GPS tracked and photographed in place. iDO has invested over £250,000 in that reporting and shows it on a live dashboard. You check a bespoke campaign while it runs, not after it finishes.
| Bespoke element | What it involves | Typical lead time |
|---|---|---|
| Product sampling | Sourcing and handing out a physical item, such as 3,000 roses | 4 to 6 weeks |
| Costumed teams | Characterful brand ambassadors in wardrobe, briefed to your script | 3 weeks |
| Hand to hand | Teams placing DL or A5 print directly into hands at a chosen venue | 2 weeks |
| Network development | Developing and expanding sites around your venues and catchments | 6 to 8 weeks |
| Ultra local blanket | Every retail, food and drink, community and heritage site in a town | 2 weeks |
| Proof of display | GPS tracked reporting with photographs, over £250,000 invested | Live from day one |
Proof.
Bespoke Campaigns, asked.
What is a bespoke marketing campaign?
A bespoke marketing campaign is built for one client rather than bought off a rate card. iDO has run them since 1997, from sourcing 3,000 roses for the RHS to putting costumed sea captains on the quayside for City Cruises.
How much does a bespoke campaign cost?
Bespoke campaigns are quoted on the build, not per thousand. The cost moves with the item sourced, the number of staff, the days on street and the number of towns covered. iDO quotes against the brief rather than a rate card.
Can iDO build us our own network of poster or brochure sites?
Yes. iDO develops and expands site networks for individual clients, worked by 60+ distribution centres with teams local to their own areas. Sites are chosen around your venues and audiences, then expanded as the campaign proves out.
How long does a bespoke campaign take to set up?
Allow 4 to 6 weeks when an item has to be sourced or wardrobe made, and about 2 weeks for hand to hand or an ultra local print blanket. iDO has started campaigns within 2 days when the brief demanded it.