Screens Where People Wait
Half a million impressions a week, indoors.
Digital screen advertising is indoor out of home media played on wall mounted screens inside venues people already sit in. iDO runs D6 and D4 screens in barbershops, gyms, pubs and bars across the UK, delivering around 500,000 impressions a week, booked alongside print distribution at 150,000 print points.
500,000 A Week
Impressions in barbershops, gyms, pubs and bars.
D6 And D4
Digital 6 sheet and 4 sheet, portrait, silent.
Booked With Print
Same postcodes, same dashboard, one campaign.
What are D6 and D4 digital screens?
A D6 is a digital 6 sheet, the screen equivalent of a 1200mm by 1800mm poster. A D4 is a digital 4 sheet, 1016mm by 1524mm. Both run portrait, both play silent, so the advert has to work as a picture.
Why do indoor screens beat roadside for attention?
Dwell time. A roadside screen gets three seconds from someone moving past. A barbershop wait runs 10 to 20 minutes and a gym session 45 minutes or more. The same person sees a D6 or D4 screen again and again, standing still.
How do digital screens run with print distribution?
The screen reminds, the brochure gets taken home. iDO runs D6 and D4 screens in the same postcodes as the leaflet and poster campaign, booked as one job. One live dashboard covers both, GPS tracked with photographed proof of display.
| Format | Poster equivalent | Venue | Typical dwell |
|---|---|---|---|
| D6 | 6 sheet, 1200 x 1800mm | Pubs and bars | 60 to 120 minutes |
| D6 | 6 sheet, 1200 x 1800mm | Gym reception | 5 to 10 minutes |
| D4 | 4 sheet, 1016 x 1524mm | Barbershops | 10 to 20 minutes |
| D4 | 4 sheet, 1016 x 1524mm | Gym floor and corridors | 45 minutes plus |
Digital Screens, asked.
What does D6 mean in digital out of home?
D6 means a digital 6 sheet: a portrait screen carrying advertising at the footprint of a 1200mm by 1800mm 6 sheet poster. iDO runs D6 and D4 screens in barbershops, gyms, pubs and bars across the UK.
How many impressions does the iDO screen network deliver?
The iDO digital screen network delivers around 500,000 impressions a week in barbershops, gyms, pubs and bars. iDO is the trading name of Info Display OOH Ltd, distributing print since 1997 from 60+ distribution centres.
What artwork do D6 and D4 screens need?
Supply portrait artwork at 1080 by 1920 pixels as a JPEG, PNG or short MP4. The screens play with the sound off, so use one headline, one image, one call to action, and a QR code if you want a response.
Can digital screens be booked with leaflet distribution?
Yes. iDO books D6 and D4 screens alongside leaflet, brochure and poster distribution in the same postcodes, and reports both on one dashboard backed by over £250,000 of investment in GPS tracked reporting. Call 020 3876 4268.