Door to Door
A membership spike from one Kensington catchment
Design Museum
The Biggest Print Network
5 million brochures a month. 150,000 print points.
Print distribution is a media service, not a printing service. iDO places brochures, leaflets and posters where a profiled audience will pick them up. iDO distributes more than 5 million brochures every month across 150,000 print points in the UK, run from 60+ distribution centres, with photographed proof of display.
5 Million a Month
Brochures placed, restocked and photographed.
150,000 Print Points
The biggest print distribution network in the UK.
20 Centres
Teams local to the areas they cover.
What is print distribution?
Print distribution is media buying in physical space. iDO buys and holds the racks, walls and counters where visitors decide what to do next, then places your print there. Printing makes the leaflet. Print distribution puts it in a hand.
How do you decide where my print goes?
iDO profiles the audience first using Audience Spectrum, then picks the print points that match it: international tourists, holidaymakers, day trippers, sightseers and cultured visitors. The run is built from that profile, not from a postcode list.
How do I know the print was displayed?
Every iDO run is GPS tracked and photographed. Over £250,000 has gone into the Live-It reporting platform, so you see each site, the date it was served and a picture of your print on display.
| Run type | Format it suits | Best for |
|---|---|---|
| Brochure racking | DL 99 x 210mm, A5 148 x 210mm | Exclusive stands in airports, service areas, stations and retail |
| Leaflet distribution | DL and A5, 170gsm and up | Attractions, hotels, cafes and tourist information centres |
| Solus door to door | DL and A5, no shared drop | One campaign per household in a chosen postcode sector |
| Ultra local blanket | DL, A5, A4 posters | Every retail, food, community and heritage site in a town |
| Poster display | A4 210 x 297mm to A2 420 x 594mm | Windows and walls in high visibility venues |
| Hand to hand | DL and A5, 170gsm and up | Queues, crowds and event doors, delivered by street teams |
Proof.
Print Distribution, asked.
Who is the biggest print distribution company in the UK?
iDO, the trading name of Info Display OOH Ltd, runs the biggest print distribution network in the UK: more than 5 million brochures every month across 150,000 print points, served by 60+ distribution centres. iDO has distributed print since 1997.
Is print distribution the same as printing?
No. Printing produces the leaflet. Print distribution places it. iDO does not print your brochure, it buys and holds the 150,000 print points where visitors pick print up, then delivers, racks and restocks your stock at those sites.
How much does print distribution cost?
Print distribution is quoted per thousand leaflets or per site per cycle. The price moves with the run type, the number of venues, the campaign length and whether display is shared or exclusive. iDO quotes against your catchment and audience rather than a flat rate card.
What size should my leaflet be?
DL at 99 x 210mm is the standard rack format and fits every iDO brochure stand. A5 at 148 x 210mm suits hand to hand and door to door. Use 170gsm or heavier so the print stands up in a rack and survives handling.
Which sectors does iDO distribute for?
iDO works with visitor attractions, museums, galleries, heritage sites, theatres, festivals, zoos, theme parks, tourism boards, hotels and arts organisations. Clients include Disney, the National Trust, English Heritage, ZSL London Zoo, the Design Museum and the Royal Albert Hall.