Trestle Theatre:
A Christmas Carol
- Client
- Trestle Theatre Company
- Sector
- Theatre & Live Performance
- Services
- Ultra Local Poster Blanket, Leaflet Distribution, Print
A small venue, a whole town covered
Trestle Theatre Company is a mask and physical theatre company based in a renovated chapel in St Albans. Two campaigns ran together: one for A Christmas Carol, one for the drama workshops, both aimed at families, craft seekers, older audiences and commuters.
Ultra local blanket, every stockist in town
We printed the posters and leaflets, then ran an ultra local blanket of St Albans. The team visited every retail unit, food and drink outlet, supermarket, family and community venue and arts, culture and heritage site in the area, placing the poster and the brochure in high footfall point of sale positions.
For a venue this size, covering one town properly beats covering three thinly. The shops became ambassadors, which is a form of reach no media schedule can buy.
What happened
The performance was oversubscribed. Distribution teams were stopped in the street by people asking for more information, and local stockists actively supported the theatre rather than simply accepting the print.
Next case study
Leaflet and poster distribution across three Welsh cities
Welsh Rugby Union