Print Distribution
Leaflet and poster distribution across three Welsh cities
Welsh Rugby Union
Leaflet Distribution, UK Wide
We are the biggest print distribution network in Britain.
Leaflet distribution is the delivery of printed leaflets to a chosen audience, by door to door drop, business to business, hand to hand on the street, or racking inside venues. iDO distributes more than 5 million brochures and leaflets every month across 150,000 print points, the biggest print distribution network in the UK.
Five million a month.
More than 5 million brochures and leaflets, every month.
150,000 print points.
More than sixty distribution centres, teams local to their own areas.
Proof, photographed.
Over £250,000 invested in GPS tracked reporting.
What are the four methods of leaflet distribution?
Leaflet distribution runs four ways. Door to door goes through the letterbox of a chosen catchment, business to business walks into offices and shops, hand to hand goes straight into a person's hand outside a venue, and racking holds the leaflet in a display stand all season. Most campaigns use two of the four.
How much does leaflet distribution cost in the UK?
Door to door and business to business are quoted per thousand addresses. Hand to hand is quoted per team day, racking per site per cycle. Solus, where your leaflet is the only one delivered, costs more than a shared drop carrying three or four items. iDO quotes on the catchment and the audience, not a flat rate card.
How is leaflet delivery proved?
Every iDO round is GPS tracked and every racked site is photographed in place. The report lands on a live dashboard, so you see the streets walked and the stands stocked. For the Welsh Rugby Union that covered Cardiff, Newport and Swansea in three days.
| Method | Best for | Unit and format |
|---|---|---|
| Door to door | Ticketed events, memberships and openings inside a defined catchment | Per thousand addresses. A5 or DL, 130gsm upwards |
| Business to business | Group bookings, trade audiences and staff offers | Per thousand businesses. A5 or DL, 170gsm for a counter |
| Hand to hand | Queues, festivals and the pavement outside a venue | Per team day. A5 or DL, 150gsm so it survives a pocket |
| Racking | Season long awareness in attractions, hotels and stations | Per site per cycle. DL fits a standard rack pocket |
| Ultra local blanket | One high street, one postcode, one cultural quarter | Per site per cycle. DL leaflets with A3 and A4 posters |
Leaflet Distribution, asked.
What is leaflet distribution?
Leaflet distribution is the delivery of printed leaflets to a chosen audience by letterbox drop, business to business walk, hand to hand on the street, or racking in venues. iDO distributes more than 5 million brochures and leaflets a month across 150,000 print points in the UK.
What is the difference between solus and shared leaflet distribution?
Solus means your leaflet is the only item delivered to that address, with nothing competing beside it. Shared means it travels with three or four others and costs less per thousand. iDO recommends solus for memberships and ticketed seasons.
How do I know my leaflets were actually delivered?
iDO has invested over £250,000 in GPS tracked reporting. Every door to door round is logged by GPS and every racked site is photographed with the stock in place, so proof of display sits on a live dashboard rather than in a summary email at the end.
How quickly can a leaflet distribution campaign start?
More than sixty distribution centres with local teams mean short lead times. iDO started a solus door to door campaign for the Royal Albert Hall within two days of a government announcement, and covered Cardiff, Newport and Swansea for the Welsh Rugby Union in three days.