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Autumn Internationals
- Client
- Welsh Rugby Union
- Sector
- Venues & Live Events
- Services
- Leaflet Distribution, Poster Display, Experiential
Three cities in three days, by leaflet and poster
The Welsh Rugby Union needed to sell remaining seats for the Autumn Internationals. We ran a blanket leaflet and poster distribution campaign across Cardiff, Newport and Swansea, with face to face teams at the stations that feed the stadium.
Blanket city centre distribution
We saturated Cardiff city centre business by business, placing leaflets and posters in the cafes, bars, shops and venues that crowds actually pass through. The same blanket run repeated in Newport on the Thursday and Swansea on the Friday.
Poster display covered high footfall windows and boards in each city, so the fixture stayed visible for a full week rather than a single day.
Commuter hubs, hand to hand
Our team worked Cardiff Central at the commuter peaks, handing print directly to people travelling in and out of the city. Hand to hand puts the leaflet in the hand, which is the difference between distribution and delivery.
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