Zip World

About

Zip World is a leading adventure tourism company, offering a range of adrenaline-fuelled experiences across multiple locations in Wales. Known for its world-class zip lines and outdoor activities, Zip World attracts thrill-seekers, families, and groups looking for experience-led days out.

With a strong reputation for high-quality attractions, Zip World continues to grow its audience by targeting consumers seeking memorable and shareable adventures.

Problem

To increase brand awareness and drive consideration by engaging a large, relevant audience at a high-profile national event.

Plan of Action

Experiential - Hand-to-Hand Distribution:
iDO deployed a team of Brand Ambassadors at key entry points around Principality Stadium, directly engaging with attendees of the Six Nations Championship. Flyers were distributed hand-to-hand ahead of kick-off, ensuring direct interaction with a highly engaged audience.

Strategic Timing & Placement:
The activation was aligned with the Wales vs Italy fixture, capturing fans during the pre-match build-up, a moment of peak anticipation and high footfall.

Targeted Audience Engagement:
By positioning the campaign within a major sporting event, iDO connected Zip World with a large audience of socially active, experience-driven consumers.

Outcome

By leveraging the scale and energy of the Six Nations, iDO successfully positioned Zip World in front of thousands of relevant consumers at a key moment of engagement.

The face-to-face interaction created a strong and memorable brand presence, increasing awareness and encouraging consideration among adventure-seeking audiences.

This targeted experiential approach ensured Zip World was aligned with a high-energy environment, reinforcing its brand as a go-to destination for shared, adrenaline-fuelled experiences.