Our Story

Who We Are

iDO Ltd. was founded in 1997 by CEO Ed Pereira with a simple belief: if you meet people where they are, you can create powerful connections.

What started as a student-focused print operation quickly evolved as media consumption changed. As audiences moved beyond traditional channels, so did we, transforming from print distribution into a pioneer of location-based media and real-world brand engagement.

That evolution laid the foundations for what we are today: an experiential and live activation business built on deep audience understanding, cultural relevance, and on-the-ground execution.

From city streets to global stages, our DNA has always been the same - connect brands with people through experiences that feel real and unforgettable.