Origin Story
Est. 1997.
Still first.
Who we are
iDO Ltd. was founded in 1997 by CEO Ed Pereira with a simple belief: if you meet people where they are, you can create powerful connections.
What started as a student-focused print operation quickly evolved as media consumption changed. As audiences moved beyond traditional channels, so did we, transforming from print distribution into a pioneer of location-based media and real-world brand engagement.
That evolution laid the foundations for what we are today: an experiential and live activation business built on deep audience understanding, cultural relevance, and on-the-ground execution.
From city streets to global stages, our DNA has always been the same - connect brands with people through experiences that feel real and unforgettable.
01
Founded in 1997
Ed Pereira starts iDO Ltd. as a student-focused print operation, built on a simple belief: if you meet people where they are, you can create powerful connections.
02
A national network
The print operation grows into a national distribution network, adding poster display, brochure racking and exclusive display stands in high footfall sites across the UK.
03
Measured, not assumed
Audience profiling, GPS tracked distribution and photographed proof of display turn a delivery service into a measurable media channel.
04
150,000 print points, today
More than 5 million brochures a month across 150,000 print points, plus poster display and screens, for the attractions, museums, theatres and festivals that make up the UK visitor economy.