Origin Story
Est. 1997.
Still first.
Who we are
iDO Ltd. was founded in 1997 by CEO Ed Pereira with a simple belief: if you meet people where they are, you can create powerful connections.
What started as a student-focused print operation quickly evolved as media consumption changed. As audiences moved beyond traditional channels, so did we, transforming from print distribution into a pioneer of location-based media and real-world brand engagement.
That evolution laid the foundations for what we are today: an experiential and live activation business built on deep audience understanding, cultural relevance, and on-the-ground execution.
From city streets to global stages, our DNA has always been the same - connect brands with people through experiences that feel real and unforgettable.
01
Founded in 1997
Ed Pereira starts iDO Ltd. as a student-focused print operation, built on a simple belief: if you meet people where they are, you can create powerful connections.
02
Beyond print
As audiences move beyond traditional channels, so do we, transforming from print distribution into a pioneer of location-based media.
03
Real-world engagement
Deep audience understanding, cultural relevance and on-the-ground execution become the foundations of an experiential and live activation business.
04
Global stages, today
From city streets to Wembley, Times Square and beyond: live campaigns and activations that place brands at the centre of everyday life.