Castle Combe Race Circuit

About

Castle Combe Race Circuit is one of the UK’s most renowned motorsport venues, located in the Wiltshire countryside near Bristol. The circuit hosts a wide range of race days, driving experiences, and high-profile motorsport events throughout the year, attracting both enthusiasts and first-time visitors.

With a strong reputation in UK motorsport, Castle Combe Race Circuit continues to expand its audience by promoting accessible, experience-led events designed to appeal to a broad demographic.

Problem

To increase brand visibility and drive ticket sales by engaging a relevant, high-intent audience in a key nearby city.

Plan of Action

Experiential - Hand-to-Hand Distribution:
iDO deployed Hand-to-Hand teams across Bristol city centre, directly engaging with target audiences through the distribution of flyers. This ensured face-to-face interaction and provided a tangible takeaway, reinforcing messaging beyond the initial engagement.

Digital - Ad Bike:
Supporting the on-the-ground activity, iDO’s Ad Bike circulated high-footfall areas, delivering eye-catching digital displays. Its mobility allowed the campaign to reach audiences in locations inaccessible to traditional transit media.

Multi-Channel Integration:
By combining physical distribution with mobile digital advertising, the campaign created a strong, consistent presence across Bristol, maximising reach and frequency within a concentrated area.

Outcome

By targeting Bristol city centre iDO successfully engaged a highly relevant audience through a simple yet effective multi-channel approach.

The combination of Hand-to-Hand engagement and Ad Bike visibility increased awareness of Castle Combe Race Circuit and its events, while driving consideration and intent to purchase.

This integrated strategy ensured the brand was seen in the right environments, resulting in strong audience engagement and a measurable uplift in interest around upcoming race days.