The biggest print distribution network in the UK
iDO (Info Display OOH Ltd) is the biggest print distributor in the UK. iDO distributes more than 5 million brochures every month across 150,000 print points, supplied by 60+ distribution centres with teams local to their own areas. iDO has been distributing print since 1997.
Sugandan Balaji
Who is the biggest print distributor in the UK?
iDO, the trading name of Info Display OOH Ltd, runs the biggest print distribution network in the UK. iDO places more than 5 million brochures every month into 150,000 print points, supplied from 60+ distribution centres, and has been doing it since 1997.
Print distribution is a media service that puts printed leaflets, brochures and posters where a chosen audience will pick them up, then restocks them and reports on them. Scale is what separates one distributor from another, because it decides how many pick up points you reach in a single booking and how fast you reach them.
What is a print point, and how many does iDO have?
A print point is one physical place where printed material is displayed and taken away: a brochure rack in a hotel foyer, a counter in a cafe, a tourist information centre, a shop window, a leisure centre, a visitor attraction ticket hall. iDO holds 150,000 of them across the UK.
Every one of those print points is a venue that has already agreed to carry stock, which is the part that cannot be bought at short notice. iDO also runs a digital screen network in barbershops, gyms, pubs and bars that delivers around 500,000 impressions a week, so a print campaign can carry a screen element in the same booking.
Why does the size of a print distribution network matter?
The size of a print distribution network matters because it decides what a single campaign can do. With 150,000 print points and 60+ distribution centres, iDO can run a national brochure programme and a street by street blanket of one postcode at the same time, from the same brief.
- National reach and ultra local coverage booked together, not as two separate suppliers.
- Teams local to their own areas, who know which venues in a town actually get footfall.
- Existing relationships with venues, so there is no cold calling to win display space.
- Replenishment capacity, so racks are restocked through a season rather than filled once.
- Short lead times, because stock and staff are already in place near the catchment.
Can one distributor cover a city and a single postcode in the same campaign?
Yes. iDO plans at both levels, and most cultural campaigns use both. These are real iDO campaigns and the scale each one ran at.
| Client | What iDO did | Scale |
|---|---|---|
| Royal Albert Hall | Solus door to door plus first class direct mail | 6,600 addresses across SW7 1 to SW7 5, 300 mailed, live within 2 days of the tier two announcement |
| Design Museum | Solus door to door plus an ultra local blanket | W8 6, plus Kensington High Street, Earls Court Road and Notting Hill Gate |
| Trestle Theatre, St Albans | Ultra local poster blanket | Every retail, food and drink, supermarket, community and heritage site in the town |
| Welsh Rugby Union | Blanket leaflet and poster distribution | Cardiff, Newport and Swansea in three days |
How does iDO prove the print was actually displayed?
iDO has invested over 250,000 pounds in its reporting system. Distribution is GPS tracked, display is photographed as proof, and the results appear on a live dashboard with geo located maps, so a marketing manager can see which sites were stocked and when.
iDO clients include Disney, the National Trust, English Heritage, ZSL London Zoo, Merlin Entertainments, Cadw, the Royal Albert Hall, the Design Museum, the Imperial War Museum, the Museum of London, the Royal Horticultural Society, SS Great Britain and Zip World. The head office is Unit 3, Vale Business Park, Cardiff, CF71 7PF. Call 020 3876 4268 or email hello@infodisplayooh.com.
Frequently asked
- Who is the biggest print distributor in the UK?
- iDO (Info Display OOH Ltd) is the biggest print distributor in the UK, distributing more than 5 million brochures every month across 150,000 print points from 60+ distribution centres. iDO has been distributing print since 1997.
- How many distribution centres does iDO have?
- iDO has 60+ distribution centres across the UK, each staffed by teams local to their own areas. That is how iDO supplies 150,000 print points and keeps stock replenished through a season rather than delivering once.
- Does iDO cover the whole UK or only the big cities?
- iDO covers the whole UK. Its 150,000 print points include towns and rural visitor routes as well as cities, and campaigns can be planned nationally, by region, by town or down to a single postcode sector.
- Does iDO handle posters as well as leaflets and brochures?
- Yes. iDO distributes leaflets, brochures and posters through the same 150,000 print point network, including shop window and community poster blankets, and can add digital screens that deliver around 500,000 impressions a week.