Insights
How print
actually works.
Straight answers on print distribution, leaflet distribution, poster display and reaching visitors in the experience economy.
Reporting and measurement
Audience targeting for leaflet distribution
Audience targeting for leaflet distribution explained: Audience Spectrum and ACORN profiling, drive time catchment and which run type suits each segment.
Digital screens in barbershops, gyms and pubs
Digital screen advertising in barbershops, gyms and pubs: what D6 and D4 mean, why dwell time beats roadside, and how iDO screens run with print.
Does print advertising still work, and when does it not?
Does print advertising still work? An honest look at where print wins on dwell time, local catchment and proof of display, and where digital beats it.
GPS tracked leaflet distribution and how it proves delivery
GPS tracked leaflet distribution gives you the route walked, photographs of display in place and a live dashboard, so you can prove the print was delivered.
How to measure a print campaign and prove what it did
How to measure a print campaign: GPS tracked proof of distribution, QR codes, vanity URLs, promo codes and matched area tests, and what each one can prove.
Is print advertising sustainable? An honest answer
Is print advertising sustainable? Yes, if the stock is FSC or PEFC certified, the run is right sized and distribution is targeted. Real figures, no greenwash.
Print vs digital advertising: how to split a fixed budget
Print vs digital advertising compared on cost, targeting, attention, lifespan and proof, with a table and a practical way to split a fixed marketing budget.
Print distribution
The biggest print distribution network in the UK
iDO is the biggest print distributor in the UK: more than 5 million brochures a month across 150,000 print points, from 60+ distribution centres.
Brochure distribution for tourist attractions
How brochure distribution works for UK tourist attractions: where the racks are, why drive time defines the catchment, and how seasonal replenishment works.
How to brief a leaflet distribution campaign
How to brief a leaflet distribution campaign: the six things a distributor needs from you, the questions to ask them back, and the mistakes that waste a run.
How print distribution is priced in the UK
How print distribution cost works in the UK: per thousand for leaflet runs, per site per cycle for racking, day rates for hand to hand, and what to check.
What print distribution is and how it works
What print distribution is, how it differs from printing and from direct mail, the four main methods, and how it is priced and measured across the UK.
Print distribution vs direct mail: which should you use?
How print distribution compares with direct mail on cost per thousand, targeting, data and GDPR, and response, plus when each one wins and when to run both.
Leaflet distribution
Door to door vs hand to hand leaflet distribution
Door to door vs hand to hand leaflet distribution compared on reach, cost, targeting and take up, with real UK campaigns and a side by side table.
What leaflet distribution costs and how it is quoted
How leaflet distribution cost works in the UK: why it is quoted per thousand, solus versus shared, the drivers that move the price, and what to check.
Leaflet distribution rules in the UK and how to stay within them
Leaflet distribution rules in the UK explained: council consent for street handouts, no junk mail signs, litter offences, fly posting and legal poster sites.
Leaflet distribution in the UK: how it works and what it costs
How leaflet distribution works in the UK, the four delivery methods, what each costs per thousand, and how to check the leaflets were really delivered.
Best leaflet size for distribution and which paper to use
The best leaflet size for distribution, with DL, A5, A6 and A4 dimensions in millimetres, which sizes fit brochure racks, and the right paper weight.
Ultra local leaflet distribution and why depth beats breadth
Ultra local leaflet distribution saturates one town or postcode business by business. How blanket coverage works, who it suits and how delivery is proved.
Poster display
Where to put posters for an event, and when to put them up
Where to put posters for an event: the site types to cover first, how far ahead to start, how many sites a town needs and how to prove they stayed up.
Four sheet and six sheet posters explained
What is a 6 sheet poster? A UK sheet size guide with 4 sheet, 6 sheet, 48 sheet and 96 sheet dimensions in mm, where each one appears, and the A series link.
Poster distribution in the UK: sites, placement and cost
How poster distribution works in the UK: the five poster site types, how placement is negotiated and verified, the standard sizes and what a site costs.
UK poster sizes: A0 to A4 dimensions in millimetres
Every UK poster size in millimetres, from A0 to A4, with where each size is displayed, what paper to print it on and how posters get placed in venues.
Shop window poster advertising and how it works
How shop window poster advertising works in the UK: which businesses display posters, how stockists are recruited and kept, and how display is photographed.
Tourism and attractions
What the experience economy means for UK marketers
Experience economy marketing in the UK: what Pine and Gilmore's idea means in practice, and why print reaches visitors at the moment they choose the day.
How to market a festival with leaflets and posters
Festival marketing with leaflets and posters, phased from on sale to gates open: blanket city drops, poster saturation and hand to hand at transport hubs.
Hotel brochure racking and distribution
Hotel brochure racking distribution: why the foyer is the highest intent print point in tourism, which accommodation types matter, and how racks are refilled.
Print marketing for museums and galleries
How museums and galleries use print distribution for exhibition launches, membership and school audiences, with the Design Museum campaign as the example.
How attractions use print to fill the shoulder season
Shoulder season tourism marketing with print: local and drive time audiences, wet weather offers, short lead times and campaigns live within two days.
Theatre audience marketing with leaflets and posters
How UK theatres fill seats with print: season brochures, show leaflets, poster display across the town, the local catchment and last minute pushes.
Tourist information centre leaflet distribution in the UK
How tourist information centre leaflet distribution works in the UK: how TIC racks get stocked, what sizes fit, the seasonal cycle and proving display.
Visitor attraction marketing in the UK and where print sits
How UK visitor attractions market themselves, why the day out decision is made late and close to home, and where brochure racking, posters and leaflets fit.