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Case Study

YouTube x FIFA Content Creator Cup

A live football experience built around creators and the biggest tournament in the world.

The Creator Cup pitch in Central Park, the Manhattan skyline behind a packed stand

The YouTube FIFA Creator Cup brought together some of the world’s biggest creators, football legends and celebrities for a one-off live match, giving the World Cup a new kind of stage and a more creator-led way into the tournament.

iDO worked with YouTube to bring that experience to life. We planned, crafted and built the physical and broadcast environments around the tournament, creating a unique event.

Services

  • Infrastructure Build
  • Broadcast Infrastructure
  • Brand Experience
  • Hospitality
  • In Venue Branding
  • Broadcast Branding
  • Ticketing
  • Fan Engagement
Players in red and black kits on the pitch during the matchFans packed under the YouTube FIFA Creator Cup gantry