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Case Study

Welsh Rugby Union

Principality Stadium Fan Experience

Players contesting a lineout, one lifted high to catch the ball in front of red and white stadium seats

During the Autumn Internationals and Six Nations matches, the space around Principality Stadium became a fan village for younger supporters and families.

iDO planned and delivered the experience, with face painting, kids’ activities and other family-focused entertainment, giving fans more to enjoy before the game and creating memories worth sharing.

Services

  • Staffing
  • Activity Design
  • Build
  • Content Experience
  • Brand Amplification
  • Posters
  • Leaflets
  • Out of home Poster Display