Skip to content

Case Study

Victoria and Albert Museum

Young V&A x Wallace & Gromit

Inside Aardman campaign artwork: Wallace and Gromit hugging on a pink background with orange shapes

Young V&A’s Inside Aardman: Wallace & Gromit and Friends exhibition takes visitors behind the scenes of the famous stop-motion animation, celebrating what has made Aardman’s world so distinctive.

iDO took that world beyond the museum with an ad bike campaign across central London. We planned and produced the activation to catch attention, generate content and put the exhibition in front of a wider audience.

Services

  • Design
  • Ad Bikes
  • Staffing
  • Content Capture
  • Content Amplification
  • Production
The Inside Aardman ad bike on the South Bank with the London Eye behindThe Inside Aardman ad bike outside a London Underground station entrance
The Inside Aardman ad bike crossing a bridge with Tower Bridge on the skyline